A fantastic website has the potential to generate millions and possibly billions of dollars in revenue. An existing firm can become an intriguing magnet for customers and consumers with the help of a killer website. A great website may elevate an established brand or help create a fresh new one. A fantastic website alters everything. Websites need to keep getting better and better at welcoming and nurturing their visitors so that they eventually become clients.
The good news is that you don’t need to start from scratch when creating a website. You can build an engaging digital experience on top of the foundation of your current website to completely change how users engage with it. A DXP also changes how you add content personalization to websites, increasing efficiency so that your web team can accomplish more with fewer resources. In this article we will have a deep look into the topic of website personalization and how it is beneficial.
What is web personalization?
Building a unique website experience for each visitor to a web page is called website customization, sometimes referred to as web personalization or dynamic website personalization. A personalised website presents a distinctive experience based on a visitor’s attributes rather than showing a single, universal experience. Every page you visit should have the same welcoming feeling as when you go into a neighbourhood restaurant and the server orders the chef to start preparing your favourite meal before you even place an order.
Benefits and Types of Website Personalization
Both big and small businesses depend on Sitefinity to engage audiences with thoughtful, pertinent content, personalise interactions that boost conversions, deliver a consistent, responsive experience across all channels, including mobile and have ready integration with backend systems. Customers may also use Sitefinity Insight to track, analyse, and shape every stage of the customer journey.
Let’s go over the main benefits of website personalization:
- Brand credibility and enhanced authenticity
- Improved customer insights and data
- Better customer experience and more opportunities for customer engagement
- Improved customer retention and customer acquisition, and better customer support
- Empowered salespeople
- Increased conversion rates, revenues, sales, order values, and subscriptions
- More traffic to the site and more customers through referrals
- Improved brand association and loyalty
These days, a website that doesn’t communicate with anything is essentially useless. When that website communicates with a variety of practical third-party applications via the DXP or CMS solution, the killer features become apparent. A crucial success aspect is probably going to be your company’s ability to integrate with other technologies.
A modern CMS must enable personalization through the development of user personas and the ability to segment users based on a multitude of data sources, ranging from purchase history and CRM data to referral and search keyword information. Customer engagement, enthusiasm, lead generation, and eventually customer conversion all depend on great content.
Conclusion
Personalization is a difficult process. Additionally, despite a compelling economic case, promising outcomes, and years of testing to further improve its capabilities, the potential for successful website customization tactics is still largely unrealized. Thank goodness, there are now tools for website personalisation that can help you take use of it.
After gathering user information, whether through your website or a third-party service, you can use it to create an experience that makes the user feel appreciated and understood. Your consumer base will be happy, which in turn will lead to increasing sales and that truly benefits everyone.