In order to meet the demands of the digital age, it is essential to have a digital experience platform that can provide a seamless user experience while also delivering long-term ROI. Many companies are turning to Kentico as a solution to reduce complexity and costs. This blog post focuses on the City of Canning and how they successfully transitioned to Kentico.
When considering a new digital experience platform, it’s important to carefully plan and seek the right support to ensure a smooth transition. With the right marketing agency and technology, the transition can be done quickly and seamlessly.
Their previous website, was not aligned with their vision. The DXP caused issues such as high costs, difficult content administration, and inflexible template design. As a forward-thinking local council, they needed a more suitable, scalable, and cost-effective solution to help them achieve their goals. That’s why they decided to switch to Kentico.
Migrating to Kentico made perfect sense for the City of Canning. Here are some of the reasons why:
- Kentico is easy to develop and provides a much faster time to market. Its capabilities are designed to work seamlessly together, which eliminates the need for ongoing integration efforts. Kentico’s ease of use also makes onboarding much smoother.
- Kentico is designed with the user experience in mind. It’s easy to create personalization rules and customise content. The widget-based drag-and-drop Page Builder interface allows users to create their own templates and pages without the need for developer assistance.
- Kentico is easily extensible. Adding custom functionalities and integrations is much smoother than with other CMS. Kentico also provides built-in marketing and commerce automation, so there’s no need to buy and develop these separately.
- Kentico is known for its excellent service. It comes with market-leading global support and provides documentation, training, and consulting services with friendly staff.
- Kentico offers better value for money. Its pricing is transparent and provides everything needed to benefit a business without wasting money on excessive additions.
The entire project included:
- A comprehensive website with a seamless user experience and an intuitive user interface
- Advisory on information architecture and content restructuring
- Migration of CMS: content uploaded onto Kentico, ready for launch
- Development of custom features like an event calendar and online document management
- Website hosting and ongoing developer support.
The positive outcomes:
- Easy navigation is prioritised in a modern responsive web design.
- Advanced user journeys and information architecture.
- Internal content management that is entirely independent.
- Significantly lower licencing and maintenance costs thanks to a safe and expandable WCAG-compliant website