For the purpose of assisting marketers in accelerating and enhancing the efficacy of their digital marketing initiatives, Progress’ partner Flywheel has created a number of Progress Sitefinity Insight tutorials. You’re likely to quickly identify a trend if you ask any of your LinkedIn contacts who work in marketing about their top priorities. Some are listed below:
- Proving ROI
- attracting and retaining new customers
- Achieving brand consistency
- Creating efficient customer journeys
- Adopting data-driven marketing, insight, and personalization
- Optimising cost
Technology is indispensable. Planning is essential.
Our professional path is filled with obstacles that could stop us from achieving our objectives, stall important initiatives, and exhaust us. We might also become distracted by competing priorities, operational silos, internal and external dynamics, fragmented systems, and data sources that all purport to be the only reliable source of information.
We can all agree that CMOs typically have to overcome more strategic challenges, like enhancing efficiency and optimising ROI from every dollar spent on marketing, overcoming an excessive reliance on IT, or attempting to prevent the inefficient use of marketing technology throughout the organisation.
Continue to advance your digital marketing.
Flywheel Strategic, a Progress Partner, has created a series of onboarding videos to help you comprehend the fundamental ideas of data and insight-driven marketing, including personas, conversions, touchpoints, attribution, personalization, A/B testing, and journey mapping. Without feeling tired, you can gradually regain confidence and quicken your pace.
These tutorials are useful for anyone thinking about re-platforming from a legacy CMS to Sitefinity, even though the Sitefinity Insight onboarding programme is intended for current Sitefinity Insight customers. All are welcome, including webmasters, internet marketers, and developers.